search engine optimization tagged posts

SEO and AdWords: To Outsource or Not to Outsource?

Companies that don’t optimize their websites quickly find themselves becoming virtual graveyards. Traffic dwindles to a fraction of what it used to be, and online sales dry up. In this economy, many businesses stayed afloat because they had a strong online presence, but the thousands of companies that kept to the old brick and mortar retail model typically did far worse. Even if they did not declare bankruptcy outright, many had to lay off a higher percentage of workers while cutting hours and benefits.

Trying to Insource

It has been 13 years since the dot-com bubble, but for the most part, small and medium business owners continue to view the Internet as a secondary retail channel rather than the primary one...

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