Sell Online Now: How Do You Choose Between E-Commerce Site, Mobile or Facebook?

When it comes to selling online, there are more options available now than ever. However, just because the options have increased doesn’t mean that the choice itself has become easier. One of the biggest decision points that has to be made, for example, involves whether to target clients through mobile sites or through Facebook. Here is a guide to help site owners make this decision when attempting to maximise their e-commerce profits.

 

 

 

 

Advantages of mobile sites

Mobile sites are increasingly becoming popular among online shoppers because more people each day purchase mobiles that give them access to the Internet. As a result, it is only natural to decide to sign up for FREE online store plans that allow one to do business through mobile setups.

The primary advantage of e-commerce software designed to target mobile markets is that it is designed with the unique needs of the mobile consumer market in mind. This means having the ability and flexibility to design sites that look good both on a mobile device and on a full sized device such as a laptop or desktop computer (source: Searching for The Best Online Shopping Cart Solutions).

The mobile site, of course, must load quickly and offer the key options such as purchasing and bookmarking with a minimum of button clicking or typing, or the potential client will simply swipe away to the next site on the Internet offering similar products.

 

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Advantages of Facebook

Facebook, in contrast, offers its own advantages from the e-commerce perspective. Perhaps the most direct of these is the fact that users on Facebook are already quite invested in the platform, due to having hundreds or even thousands of friends, or potential customers, already signed up.

As a result, if one can tap into the Facebook marketing niche, it can potentially supply enough clients to keep one’s products flying off the shelves and one’s bank account well stocked. However, this does require having a savvy e-commerce strategy and software that is flexible enough to adapt to these needs.

 

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✪ Additional factors to consider ✪

Additional factors to consider, as always, include the demographics that one expects to target. For example, some groups of people might simply not have mobiles capable of accessing the Internet, and may be better served by sites that are meant to be accessed through desktops with slower Internet connections.

Simple and clean loading and easy to navigate sites would work better in these situations. Similarly, keeping Facebook trends in mind is essential when determining whether or not one’s potential and ideal clients are there.

In conclusion, the Internet is a complex marketplace, and in order to make the most of it, it is necessary to have a good plan set out for how and where to market. When it comes to deciding between marketing through mobile sites or through Facebook, taking one’s needs, means, and client bases into consideration will help one make the best decision and obtain the best results. Keep in mind that trial and error may be the best teacher, and being willing to try both options and remain flexible is essential.